PLAY & GROW ELC - RE-BRAND
Before partnering with Golden Goose Digital, Play & Grow Early Learning Melton faced a common challenge in today's digital-first world. Their brand and online presence were outdated, failing to resonate with the modern, digitally-savvy parents of today. The need was clear: a fresh, contemporary brand and a website that not only looked great but also performed exceptionally in search engines.
Our journey with Play & Grow began with understanding the founders' vision – to lay strong, positive foundations for children's growth. This vision gave birth to the 'building blocks for life' concept, a vibrant and versatile branding system far beyond just a logo and colour palette. It's a visual language that speaks directly to the heart of what Play & Grow stands for.
The website redesign focused on the user experience of the most important visitor: the parent. Navigating the site is now intuitive, reflecting the ease and support Play & Grow offers in real life. SEO was a critical piece of the puzzle. By integrating both general and local-specific SEO strategies, we ensured that Play & Grow ranks not just for common childcare-related keywords but also for niche, long-tail queries. This dual approach has positioned them prominently in a competitive digital landscape.
Play & Grow is now equipped with a brand and digital presence that's not only appealing but also future-ready, poised to connect with the next generation of parents and children.
PROJECT SCOPE
BRAND IDENTITY
PHOTOGRAPHY
SOCIAL MEDIA
WEBSITE DESIGN
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